Privacy & Safety

1. Who we are (Data Controller)

This website is operated by KidzKind Ltd (“we”, “us”, “our”). We are the data controller for the personal information collected through this website (meaning we decide how and why your personal data is used).

Company details:
KidzKind Ltd
86–90 Paul Street, London, EC2A 4NE, United Kingdom
Email: support@kidzkind.co.uk

2. What information we collect

We may collect and process the following categories of personal information:

Information you provide to us

• Identity and contact details (e.g., name, email address, delivery/billing address)

• Account details (e.g., login information such as email and password)

• Order and purchase details (e.g., order history, items purchased, returns/refunds)

• Communications (e.g., messages to customer support, reviews/feedback)

Payment information

• Payment details (e.g., card payment handling via payment providers). Note: we do not aim to store full card details ourselves; payments are handled via our platform and payment providers.

Information collected automatically

• Technical identifiers and usage data (e.g., IP address, browser/device and connection information, session and page interaction information)

3. How we collect your information

We collect information when you:

• Create an account, place an order, complete checkout, or contact customer support

• Browse our website (via cookies and similar technologies that may collect usage and session data)

4. How we use your information and our lawful bases

UK GDPR requires us to have a valid lawful basis for each use of personal data and to include it in this notice.

Below is how we use personal information and the lawful basis we rely on:

Purpose / What we do — What we use — Lawful basis

A. Process orders and provide products

• Identity/contact details, order details, delivery information
  Lawful basis: Contract (necessary to perform our contract with you)

B. Take payment and prevent payment fraud

• Payment-related information, order details
  Lawful basis: Contract; Legitimate interests (protecting our business and customers)

C. Customer support and account administration

• Contact details, account details, communications
  Lawful basis: Contract; Legitimate interests (supporting customers and improving service)

D. Returns, refunds, and handling disputes

• Order details, contact details, communications
  Lawful basis: Contract; Legal obligation (consumer law/accounting requirements)

E. Service messages (non‑marketing)
Examples: order updates, delivery messages, important changes to your account.
Lawful basis: Contract; Legal obligation where applicable

F. Marketing communications (email/SMS) — only if you opt in

• Contact details, marketing preferences
  Lawful basis: Consent (you can withdraw at any time)

G. Website analytics and improvements (non‑essential cookies)

• Usage/session data collected via cookies (where used)
  Lawful basis: Consent for non‑essential cookies (see Cookie section below)

H. Loyalty Programme administration (if you join)

• Purchase history and account details used to calculate and administer points
  Lawful basis: Contract (programme administration) and Legitimate interests (running the programme fairly)
  We do not use automated decision‑making with legal or similarly significant effects in the Programme. (This aligns with your Loyalty Terms.)

5. Marketing preferences

We will only send you marketing communications where:

• You have provided explicit consent, or

• Another lawful route applies (for example, if you are an existing customer and a limited “soft opt‑in” applies under PECR — where used, we will always give a clear opt‑out).

You can opt out at any time by:

• Clicking “unsubscribe” in any marketing email, or

• Contacting us at support@kidzkind.co.uk

Important: Consent for marketing is separate from accepting Terms & Conditions.

6. Cookies and similar technologies

We use cookies and similar technologies to help the website function and to understand how visitors use the site.

• Essential cookies are required for the site to work (e.g., security, checkout, session management).

• Non‑essential cookies (e.g., analytics/marketing) will only be used where you give consent via our cookie banner/settings.

For full details, please see our Cookie Policy: [INSERT LINK TO COOKIE POLICY PAGE].

7. Who we share your information with

We share personal information only where necessary, including with:

Wix (website hosting and platform services)
Our website is hosted on the Wix.com platform, and data may be stored through Wix’s data storage and databases.
Wix acts as a processor, processing personal data on our instructions.

Payment providers
Payments are processed through payment providers made available via Wix, which follow PCI‑DSS standards for card security.

Service providers
We may use trusted providers for services such as delivery, customer support tools, and website operations (only where necessary and with appropriate safeguards).

Legal and regulatory
We may share information if required to comply with law, respond to lawful requests, or protect our rights.

8. International data transfers

Some of our service providers (including platform providers) may process or store personal information outside the UK. Wix has servers in multiple locations and may involve transfers depending on how services are provided.

Where we make a restricted transfer under UK GDPR, we will ensure it is covered by an appropriate transfer mechanism (for example, UK adequacy regulations or appropriate safeguards).

9. How long we keep your information (retention)

We keep personal information only for as long as necessary for the purposes set out in this policy, including:

• To fulfil orders and provide customer support

• To meet legal, accounting, and tax obligations

• To handle disputes and enforce our agreements

Where possible, we will anonymise or delete information when it is no longer required.

10. Your rights

Under UK GDPR, you have rights including:

• Access to your personal data

• Correction of inaccurate data

• Deletion of data (in certain circumstances)

• Restriction of processing (in certain circumstances)

• Data portability (in certain circumstances)

• Objection to processing (in certain circumstances)

• Withdrawal of consent (where processing is based on consent)

To request any of these rights, contact support@kidzkind.co.uk.

11. Security

We take appropriate measures designed to protect personal information. Our platform provider stores data on secure servers and uses security protections.

No method of transmission or storage is 100% secure, but we work to protect your data and review controls regularly.

12. Children

Our website and services are intended for users aged 18+. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.

13. Complaints

If you have concerns about how we handle personal data, please contact us first and we will try to resolve it.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). (ICO is the UK regulator for data protection.)

14. Changes to this Privacy Policy

We may update this policy from time to time. We will post the latest version on this page and update the “Last updated” date. If changes are material, we will take reasonable steps to bring them to your attention.